The Americana Music Association (AMA) is a trade organization developed to provide professional support and to promote awareness of Americana music. Toward these ends the organization works with artists, radio stations, record labels, publishers, and others to create networking opportunities and to develop an infrastructure that will assure visibility and economic viability. Additionally, the organization works to increase brand recognition of Americana music and its artists. AMA hosts an annual Americana Conference and Awards Show every September in Nashville. The AMA also publishes radio airplay charts and newsletters, it conducts market research, and it disseminates information about important events in the Americana community.